Why we should rethink what we’ve been told about consciousness. This article describes two competing ideas about consciousness: “physical processes within the stuff of the brain produce consciousness rather in the way that a generator produces electricity” v. “the relationship of consciousness to the brain may be less like the relationship of the generator to the electricity it produces and more like that of the TV signal to the TV set.” And from there this provocative piece considers the policy ramifications of these ideas, concluding with something like Mill’s liberty principle: “If we as adults are not free to make sovereign decisions – right or wrong – about our own consciousness, that most intimate, that most sapient, that most personal part of ourselves, then in what useful sense can we be said to be free at all?”